Graphic Design & Packaging

Apple Park

Apple Park is an organic children’s toy and apparel company in San Francisco: soft clothes, plastic-free dolls, and toys made from organic, non-toxic materials. I brought graphic design and packaging to their little world.

Four Apple Park packages in a row: a kraft gift box with a blanket and fox plush, a bird toy on a printed nest box, a bear rattle on a gingham backcard, and a bunny in a floral window box.
Client
Apple Park, San Francisco
Role
Graphic design, packaging
Products
Organic toys and baby apparel
Credit
Photography © Apple Park.
Live
appleparkkids.com →

Four formats, one brand

Every piece here is its own kind of package: a gift box, a printed base a toy stands on, a hanging backcard and a window box with a rope handle. The apple park wordmark is the thread that ties them together.

An Apple Park kraft gift box printed with white stars, suns and rainbows, above a woodland-print blanket and a little fox plush.
Gift set box. Kraft stock printed in white: stars, suns, clouds and rainbows around the wordmark.
A blue plush bird hatching from an egg, standing on a wood-grain printed box marked Organic and apple park.
Musical pull toy. The box is printed as the nest the bird hatches from.
Cubby the bear teething rattle on a blue gingham backcard with a heart-shaped hang hole and an apple park band.
Teething rattle backcard. Gingham, a heart-shaped hang hole, and a band around the bear.
A grey knit bunny rattle in a floral window box with a rope handle and a red apple park apple.
Window box. A floral carry box with a rope handle, sealed with the red apple.