Brand, Web & Campaigns

Pacific Outdoor Living

A design-build company building outdoor spaces around LA since 1999, up against competitors with far bigger ad budgets. As their in-house designer I rebuilt the website and carried the brand through recruiting, video, email and print.

Website sales
+73% $127,514 to $220,480 on average, before and after the redesign
Channels
5 Website, recruiting, video ads, email and print, one voice across all of them
Video campaign
3 Platforms for the nostalgia ads: Instagram, Meta and YouTube
Company
Pacific Outdoor Living, Greater Los Angeles and the Central Coast
Role
In-house designer: UX/UI, web design and development, copywriting, campaign and print design
Deliverables
Website, hiring stories, nostalgia video ads, email campaign, brochure, banner, door hanger

[ 01 website ]

A site that sells the way they work

Built around what sets them apart: in-house crews, their own permitting and a five-step design process. A photo quiz, an address checker and a before-and-after slider turn browsing into a conversation, all designed for a phone in the backyard.

[ 02 recruiting ]

Hiring is a marketing story too

One job card holds steady while real Pacific Outdoor Living projects change behind it, so eleven stories read as one campaign and candidates see what they would build.

[ 03 video campaign ]

Every backyard has a story

Video ads for Instagram, Meta and YouTube that sell the summers first and the pool second: vintage home movies hand over to today’s families, with Pacific Outdoor Living arriving last as the people who build the place.

0:51 The story cut. Sound on.
0:24 The splash cut.

[ 04 email ]

Simple projects, big impact

A year-end email for homeowners ready for a smaller, quicker change: five simple project ideas, a limited-time $1,500 design package, and one button to book a site analysis before December 31. Since I started the email marketing, opens are up 5%.

The Year-End Design Extravaganza email: a lit backyard under the headline Design Extravaganza, Simple projects, big impact with five icon-led project ideas from paver patios to outdoor lighting, a limited-time $1,500 Design Package with site analysis, custom design, 3D renderings, two rounds of revisions and a construction estimate, and a Book My Site Analysis button.
Scroll inside the screen to read the whole email.

[ 05 print ]

The same story, in print

A trifold brochure for the showroom table, a seven-foot banner for home shows and a door hanger distilled to five reasons and a QR code.

Both sides of the Pacific Outdoor Living trifold brochure in deep green: the cover with the logo over a lit pavilion and pond, Our Services and Our Mission panels with line drawings of backyards, and the inside spread with the three founders, Who We Are, the five-step process drawn as sketched circles, and A Stress-Free Experience.
Trifold brochure
A Pacific Outdoor Living pull-up banner: the logo above Designed Right, Built Right, On-time and On Budget, the word Guaranteed, a list of services, and a photograph of a built-in outdoor kitchen.
Pull-up banner
Both sides of a Pacific Outdoor Living door hanger: a photo grid with the line 'We design. We build. You sit back and relax.' and a QR code on the front, and five reasons homeowners trust the company on the back.
Door hanger