[ about ]

Hi, I’m Frankie.

I’m a designer and art director in Los Angeles, building identities, packaging and visual worlds for food, lifestyle and culture-driven brands, and carrying them from the label to the website to the room you walk into.

Frankly Design Studio is the name I work under, and a promise as much as a name: I tell you exactly what I see, and that honesty is where the best ideas begin.

Role Designer & art director
Works as Frankly Design Studio
Based in Los Angeles, California
Trained in Communication, UX/UI and interior design

What feeds the work

I’m a chef, a film lover and a photographer, and I’ll happily travel anywhere. Most of all I love making things with my hands: ceramics, woodwork and any medium that lets me build something you can hold.

All of it flows back into the work. My favorite thing is bringing my UX skills to sculptural products, objects that are beautiful to look at and a joy to use, the kind that make someone’s day a little easier.

What I do

  1. (01)

    Brand identity & packaging

    Logos, color, type, labels, packaging and merch, plus the guidelines that keep the whole world consistent long after I hand it over. Shelf-ready, down to the paper stock and the finish.

    Identity systems · Packaging · Print production

  2. (02)

    Art direction & campaigns

    The visual world around a launch: photography, social, posters and the story that ties them together, like the Slurp Lah launch built to live in its audience’s feeds.

    Art direction · Photography · Social · Motion

  3. (03)

    Digital & physical brand experiences

    Websites that work hard for the business, like the one that took Pacific Outdoor Living’s website sales from $127k to $220k, and the restaurants, pop-ups and storefronts a guest steps into.

    Web design · UX · SEO · Spaces & signage

How I got here

From a communication degree to design and art direction, by way of biotech startups, wine labels and interior design.

The Sea & Believe brand mark: an otter floating on its back holding a sprig of seaweed, inside a blue and green circle.
From the freelance years Sea & Believe

  1. 2020

    Seattle University

    A BA in Communication and Media, and a first design job at the School of Law, where I first designed for the web.

  2. Freelance

    Biotech startups

    After a UX/UI bootcamp, I found a niche in biotech through IndieBio: sustainable seafood, reef-friendly sunscreen, tools for pathologists. Every hat, on small teams.

  3. Packaging

    Pate International

    Wine and spirits labels, and where packaging became my craft: the press, the paper stock and the finish.

  4. Interiors

    Interior design studies

    Studied interior design: space planning, lighting, materials and the way people move through a room.

  5. In-house

    Pacific Outdoor Living

    Brand, website and graphics for a landscape design-build company, designed with sales in mind.

  6. Now

    Designer & art director

    Working as Frankly Design Studio in Los Angeles, with restaurants, events and real spaces in the mix.

What I work with

[ skills ]

Brand & graphic
Brand identity, graphic design, copywriting, marketing strategy, photography, mockups
Product & UX
Product design, UX research, information architecture, wireframing, prototyping, design thinking, accessibility
Motion & 3D
Motion design, 3D design

[ software ]

Design
Figma, FigJam, Adobe Illustrator, Adobe Photoshop, Canva
Drawing & motion
Procreate, Procreate Dreams, Adobe Premiere, CapCut
3D
Cinema 4D, Blender, Womp