Sea & Believe
Sea & Believe makes plant-based seafood out of wild Atlantic seaweed grown off the coast of Ireland. Fish cakes, goujons, cod fillets and a burger, all grown from the very thing fish eat.
An otter, because otters eat it too
The logo puts a sea otter holding a frond of kelp inside a circle split between sky and water. People already adore otters, and kelp is exactly what the product is made of, so one mark carries both halves of the story all by itself.
“Nourishment from the sea” arcs over the top of every pack. It's the one line that needs to read at arm's length through a freezer door.
Show the food first
Plant-based seafood earns trust through the eyes first. People believe a claim once the thing in the bag looks like the thing on the label, so every pack leads with a real photograph of the product and keeps the copy short.
Four SKUs, one shelf block. The same wave pattern, the same badge row along the bottom carrying low fat, high protein, low salt and antioxidants, and a different ground color per flavor so they read as a family from across the aisle and as distinct products up close. The burger takes its own shape with intention, because a tray behaves differently from a pouch.
Room to tell the whole story
A pouch gets about four words of attention. A website gets as long as someone wants to stay, so the site holds the rest of the story: where the seaweed is grown, what it does for the ocean, and why a protein made from kelp compares beautifully with the fish it replaces.
The store locator is one of the most important pages here. With a frozen product, the last step is showing people exactly which freezer to stand in front of.
