Gig Poster

Fog City Fest

One day, nine acts, Stern Grove. A poster that fits a long bill onto one sheet and stays readable stapled to a pole.

A Fog City Fest poster: the title in rough green and black display type over a halftone photograph of the Golden Gate Bridge in fog, with a stack of band names below including The Killer Bees, Inkshells and Rodney & The Bullies.
Project
Fog City Fest
Role
Poster design, typography
Scope
Print poster
Tools
Photoshop, Illustrator

A long bill is a typographic problem

Nine acts on one poster is a hierarchy exercise. The headliner gets size, the next three get weight, and everyone after that is held together by rhythm, with asterisks doing the separating so the list flows as a run of names.

The fog is a coarse halftone of the bridge, pushed until it breaks into visible dots. Easy to reproduce, sturdy through a black and white photocopy, and it gives the type a rolling, atmospheric ground to sit against.