Illustration & Branding

Identity Studies

An illustration branding project: three characters drawn in a single cobalt blue, each one carrying a whole personality in a silhouette, and the line that came with them.

Three cobalt blue characters standing in a row: a reader with small curled horns, round glasses and a book; a traveller with curled horns, a striped top and a long skirt, carrying a bag; and a figure with pointed ears, spiked hair and a sly smile, hands in pockets.

Project: Illustration branding
Role: Character illustration, typography
Medium: Digital illustration
Palette: One cobalt blue, on white and lavender

One color, three personalities

Each character is drawn as a single cobalt shape, with white linework carving out the details: a pair of glasses, curled horns, a striped top, a grin. Holding every figure to one color puts all the character into posture, silhouette and a handful of well-chosen marks.

Together they tell a simple story about identity: three very different beings, each one instantly recognizable, each one fully themselves.

A cobalt blue character with small curled horns, round glasses and freckles, holding a book against his chest, hand in pocket, in rolled jeans and boots. — **The Reader.** Glasses, a book held close, and a quiet, steady stance.

A cobalt blue character with voluminous curly hair and curled ram horns, eyes closed, in a striped top and long skirt, carrying a shoulder bag. — **The Traveller.** Curled horns, a striped top and a bag on the shoulder, calm and ready to go.

A cobalt blue character with pointed ears, spiked hair and curled horns, a sly grin, hands in pockets, with a long tail curving behind. — **The Pointed One.** Spikes, a tail and a sly grin, all mischief and charm.

The line that came with them

The characters travel with a single line of type, set in the same cobalt on a pale lavender ground: “We all have an identity. (We’ll make sure the world sees it clearly.)” The illustrations show it, and the line says it plainly.

A pale lavender sheet with cobalt type reading: We all have an identity. And beneath it in smaller type: We'll make sure the world sees it clearly. — **We all have an identity.** The promise, in the same cobalt as the characters.