Logo Design

Santa Cruz Gymnastics

A club identity built to thrive embroidered on a leotard, printed on a banner across a gym, and stuck to a water bottle, each at a completely different size.

The Santa Cruz Gymnastics identity: a teal and black script wordmark with small gymnast figures tucked into the letterforms, shown beside the circular badge version.
Project
Santa Cruz Gymnastics
Role
Logo design, identity system
Scope
Primary wordmark, circular badge, color palette
Tools
Illustrator

One mark in two shapes

The script carries the personality. Small gymnast silhouettes are tucked into the letterforms, mid-skill, so the whole name moves like a routine.

The badge takes over where the script needs help. A circle fits on a sleeve, a sticker and a floor mat, and it stays crisp at sizes where fine script would blur. Two colors, a teal and a near-black, specified as hex so they stay true for whoever prints the next batch of shirts.