Santa Cruz Gymnastics
A club identity built to thrive embroidered on a leotard, printed on a banner across a gym, and stuck to a water bottle, each at a completely different size.
One mark in two shapes
The script carries the personality. Small gymnast silhouettes are tucked into the letterforms, mid-skill, so the whole name moves like a routine.
The badge takes over where the script needs help. A circle fits on a sleeve, a sticker and a floor mat, and it stays crisp at sizes where fine script would blur. Two colors, a teal and a near-black, specified as hex so they stay true for whoever prints the next batch of shirts.